About Us

About Us

We didn’t choose the water life. It was just cheaper than therapy.

Welcome to 716 Upper River Drift. We’re river raised and lake living, born and bred in Western New York. We get about three months of boat season a year, and we don’t waste a single day of it.

We got tired of the same old generic tees, so we started printing what everyone’s thinking but nobody’s saying.

This is for the boaters, floaters, drifters, and sandbar regulars. The ones who work all week, do the gas money math, and still find a way to get the boat in the water. Ramp arguments and all.

The sandbar is our corner bar. No roof, no dress code. Just good people, a good playlist, and a cooler that never seems to run dry.

We’re sarcastic. We’re patriotic. We’re from the 716.

Work hard. Chill harder. Then just drift.