About Us

Welcome to 716 Upper River Drift — born and bred in Western New York, "River Raised" & "Lake Living" lifestyle. We're built different and felt the need for apparel for the boaters, floaters, drifters, and sandbar Loyalls who live for the weekend the moment Monday hits.

We are the weekend water warriors. The ones who punch the clock all week, do the math on gas prices versus river miles, and somehow always find a way to make it work. The cooler gets packed. Regardless of the arguments at the boat ramp, the boat gets launched — out on the water, where it belongs.

The sandbar is your corner bar. No stools, no roof, no dress code — just your people, your playlist, and a cooler that somehow never runs out. It's a tailgate party on the water, every single weekend. You know your spot. You know your crew. And you know exactly whose anchor is in the way.

Our apparel isn't just clothing — it's a lifestyle badge. It says you work hard, play harder, and have strong opinions about anchoring spots. It says you've sacrificed sleep, savings, and probably a few brain cells in the name of a perfect day on the water. No regrets.

So, gear up, grab a cold one, and float on. The sandbar is calling — and if you want to chill harder, anchor up and just drift. Either way, you're exactly where you're supposed to be.